Learn more about our goals & community initiatives.
A new brand with experience
Formerly 'Be Active Maternity', we recently rebranded to Joyleta. Our goals & passions remain unchanged: we believe motherhood is difficult, but your clothing shouldn't be. That's why we design our maternity activewear specifically for moms - with versatililty, support and style.
Our Goals, Made Simple
We want everyone to feel welcome and accepted here at Joyleta. We hope you can sense that we genuinely do care about you.
We value your feedback in helping us to design better products to meet the needs of moms.
The current activewear industry doesn't consider moms' needs. We want to create maternity activewear catered to moms that will help solve some of their activewear concerns.
Your needs matter
At Joyleta, we want you to feel like your needs matter - as a mom and as an individual. In the typical activewear industry, a mom's needs aren't taken into account, which is super frustrating. We've designed our maternity activewear with your needs in mind to give you the confidence and freedom to live your best life.
How We Got Here
From humble beginnings to proudly promoted maternity activewear.
Is this really it?
Shortly after our first son was born, the struggle became real. The struggle of being a new mom, of course, but also of not being able to find breastfeeding-friendly clothing that I loved.
Pause for a second
Motherhood is challenging. So for a time, I gave up. As we often do as moms, I put my dreams on hold. But this wasn't the end of the story.
New Year's Eve
Pregnant with our second, I struggled to work out with my restrictive maternity clothing, and I figured I couldn't be the only one. I wanted to help other moms find maternity activewear that fit well and made them feel amazing. This is how Joyleta was born.
Why did I start Joyleta? Two reasons. #1. Because I knew how much movement had improved the quality of my own life, and I wanted other moms to experience this too (without restrictive clothing holding them back)
#2. Motherhood is hard and can feel isolating. I wanted to create community for moms so they could find the support they needed.
After months of planning, we officially launched. It's been so rewarding to see other moms reap the benefits of movement in their Joyleta maternity activewear. It's been even more rewarding to see a community of moms come together to support each other. I hope you'll join Joyleta community and find the support you need!